So, I can count all the times I’ve used media stunts to change my perceptions on both hands. Mostly I just never think of them. I think the game would be benefitted if there was a notification that popped up on the alerts screen that mentioned that your perceptions are negative or super low. This could serve as a friendly reminder that such media stunts exist.
I also find tho that such stunts are rarely what I want to do. More often, I want to appeal to my base, but I can only do this by giving speeches in the turns leading up to an election. Perhaps on the other turns there could be an option to hold rallies which have muted effects; alternatively, the speeches could be always available, but their effects are amplified in the three turns leading up to an election.
I also wonder if there could be greater detriments for having low popularity/perceptions. I still think the game could be benefitted by having a third “lose state” like premature removal. Currently, you lose if you fail an election or if you anger a specific voter base too much. I think having your leader threatened with Impeachment or a vote of no confidence could be appropriate if you lack support of the general populace. Maybe something like 40% or less general approval has a chance to trigger a recall attempt.