Maybe my post would be better suited in the research/suggestions thread…
… but because I read about the marketing feature with “generating” ideas… I thought I mention it here:
Did you have a chance to play Stellaris by Paradox yet Cliff?
Maybe you could have a look into that one because honestly I like their way researches are presented as a semi-random choice from a deck of cards where the unused choices go back into the deck for later… which somehow naturally feels like research happened via spawning “ideas”.
I’m sure some concepts can be borrowed from there.