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I really wish you could change the price of your product! Maybe couple this with rating increase and decreases based on your price. This could link closely with…
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Changing the product rating system to be more indepth. Instead of just a rating increase, great products should also eat market share of inferior products in a heavily saturated market. If anyone’s played the game ‘Capitalism 2’, I was thinking of the same effect if your product quality in that game is high. Rating could also be abit subjective - a little positive modifier if everyone else’s products give nasty side effects but yours doesn’t.
And if your company has multiple low-rating products, you could maybe suffer a company wide rating malus? Currently there is very little incentive to make a good product, the +10% usually just isn’t worth it, especially in the early game. Also the rating increases wayyyy too slowly.