By looking at lots of peoples games, and also doing a lot of long playthroughs myself, I’ve concluded that the marketing part of the game is under-utilised and not particularity fun right now.
It seems like in mid to late game, most people have bought a marketing facility or two, but few are running any actual campaigns. Obviously this represents a failing of the game design and its something I am currently thinking about how best to fix.
because we do not have defects and quality in the game yet, marketing is used solely to increase foot traffic to your showrooms, and thus increase the chances of selling a car in any given time period.
Obviously if the number of showroom visitors i less than the number of cars produced, you will never be able to sell cars fast enough, and the foot-traffic has to be boosted by marketing. However, this seems to be pretty rare.
It seems right now that the traffic through the showroom is almost always high enough to sell pretty much any number of cars, and the only problem you have is that you may need to cut back your profit margin slightly to shift cars out of the showroom. It looks like players are generally using the ‘discount’ strategy more than any marketing strategy, so why is this?
Is it that the numbers just seem wrong? Is marketing too expensive? or/and short lived?
Is it maybe that players are not aware of the link between marketing and showroom visitors, because I’m not emphasizing this enough?
Maybe marketing campaigns end and the player does not notice, or bother to re-start them? Would it maybe be helpful to know how many cars were sold to people who showed up at the showroom specifically due to a marketing campaign?
All thoughts and opinions on this are most welcome.
An example of what I mean: (The market share shouldn’t be so low with everything else so high…)